Posts Tagged ‘ecommerce seo’

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How Do Search Engine Bots Read Your Website?

Monday, July 12th, 2010

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Do you ever think of how the search engines interpret and read your website? Is it the same like human beings? It’s completely different. Mostly, the spiders of all the search engines work the same from crawling the web up to indexing the web pages. Collected data are stored in a database for future actions like determining the PageRank, website relevancy and other stuffs.

Flash, Text inside Frameset, Image Text and JavaScript

Search engines cannot read Flash objects. Flash can provide the best design and animation for your website but it is wrong in SEO. Do not use Flash intros and banners

If you wish to rank your website avoid using frameset tags. Bots and spiders cannot read texts inside the said tag. Additionally, text images are also not readable but there is a recommended SEO practice which is using the ALT attribute in the image. Make certain not to commit keyword stuffing because it is one of the unethical SEO practices. Once they find out you mentioned your keywords more than enough, Google will involuntarily banned your website.

Dynamic Website Address

Dynamic URLs are not loved by search engine spiders particularly with question marks and gibberish texts. But you can actually create neat dynamic URL wherein the words are separated with dash or hyphen and the keywords are mentioned.

Meta Description and Meta Keyword Tags

Years ago, meta tags are very important in optimizing websites especially the meta description and meta keyword tags. Search engines before, determine the relevancy of a website based on the two factors until the new algorithm came which calculates the number of quality backlinks of a website to improve search engine ranking.

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Bad Effects From Bad Neighbors

Monday, July 12th, 2010

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A lot of websites practicing ethical SEO techniques are not capable of reaching the top positions of the search engine results. The reason why this instance happens can be from the sandbox effect, over optimization or bad neighborhood.

If your website is still on the sandbox effect, you just have to wait for like a couple of weeks and your website will then be indexed and also if you do ethical SEO tactics. Avoid excessive keyword stuffing and overdoing SEO practices if over optimization is committed.

Google is known for its algorithm that is calculated through the number of quality backlinks when ranking websites. Having incoming links is way better that having outgoing links. Your website will rank higher if you have more inbound links and you will be banned in Google if you have more outbound links.

It is not unjust to penalize you by Google for having links going to bad neighbors although you do all the ethical SEO practices for your website. Nevertheless, Google does not penalize your website if you got incoming links from bad neighbor since it is out of control.

Signs that a Website is a Bad Neighbor

Website is labeled as a bad neighbor if they practice keyword stuffing, content duplication, doorway pages, hidden texts and links, auto-generated web pages and misleading titles. Thus, if you create a web page for link love, ensure to check the links if they are bad neighbors or not.

The first thing you need to do when checking is to see if the website is indexed on Google through searching the domain name after the word site like this: site: www.domain-name.com. Check all your outgoing links regularly so that you will prevent Google penalties. Neatly coded websites applied with quality SEO always get the highest spot on the search engine results page.

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The 5 Not So Well Features Of SEO

Monday, July 12th, 2010

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There are numerous articles and tips available on the Internet to know more about the popular SEO which stands for search engine optimization. Most of them are about tips and tricks on how to win the top position on the search results of popular search engines. Now is the moment to see the not so well facets of SEO so that you will be able to avoid future errors in optimizing website.

1. Search Engine Dependent

Plainly, SEO depends on the search engines and these popular and most used search engines habitually change their algorithms. Worse, the changes made are not announced on public. Even SEO professionals admit that finding the best SEO practices is really hard every time the search engines change their algorithms.

2. Unfixed Rules

Hard work is not enough to meet success with SEO. The rules in SEO are never fixed. What’s disappointing is you’re not able to sue the search engines to court for not ranking your websites.

3. Quick Ranking Changes

Getting the top spot for particular keywords is not the end, you have to maintain the position for a long time which will require major effort. It’s kind of hard to explain your clients that it is definitely not your fault if the ranking changes.

4. Patience for SEO

Proverb says, “Patience is a virtue.” so keep your patience up high when doing SEO for it really takes a lot of effort and precious time to get the target results. Know that when you stop doing the best SEO practices, your website rankings will drop big time.

5. Black Hat SEO

Black hat SEO is one of the biggest issues for an SEO practitioner. Black hat SEO is very extensive. Employees that are good and ethical normally suffer from unfair competition in the industry.

After discerning the not so well 5 facets of SEO, you are capable doing the right and what is not in order to have a promising career in SEO and then improve search engine ranking of the future clients websites.

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The Function Of SEO Spiders

Monday, July 12th, 2010

The World Wide Web, also known as the Internet, is a very complex world. Search engines like Google need a software program that can read what’s on the web. The software program is called search engine spider or bot or crawler.

Page after page, search engine spiders follow all the links on your website. When the spider visits your website, all of the page content is stored into a database. After that, search engine loads your content into the index after retrieving the web pages.

Every words in your website are crawled by the search engine spiders except those inside the frameset tag, a web page full of JavaScript, text inside the blockquote tag, image text, flash banners and objects and other exclusions.

Search engine bots look for the file named robots.txt when visiting a website. This text file lets the spider know the web pages to index and not to index. Once the bot could not find the said text file, it will automatically index every web page it reads. Thus, make a robots.txt file if you need to conceal some web pages and directories to search engines. Don’t forget to place the text file into the main directory.

Search engines have URL submission page in which you can request to include your website in their directory and index immediately. This definite method is used by Organic SEO Company to be able to search a new website and see on the search engine results page as early as possible. Do not purchase automated tools without thinking twice. Put into practice organic SEO methods since popular search engines look for fresh content and quality links. More often than not, quality is better than quantity.

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Use Facebook To Improve Search Engine Ranking

Friday, July 9th, 2010

Today, Facebook is undoubtedly the most popular social networking site. Even if Facebook is not the first built social site, the previous websites cannot reach the popularity of Facebook. Facebook can be used to market products and services, conduct other business transactions.

Unlike other social sites, Facebook offers more options and opportunities. The results will all be good but may be noticed after few months, so take advantage of all the opportunities provided by social sites. Here are some basic tips to follow and take a look at to improve search engine ranking.

1. Profile

As much as possible, create an interesting profile. Make it visible and open to the public so that visitors who don’t know about your business will have an idea and somehow may become interested about you and your business.

2. Wall and Wall Photos

Make your info tab and wall full of information about your business. In order to update your followers and friends, post all your activities and photos. People will have a good reference about you. Post some videos and links that are connected to your business.

3. Facebook Ads

If you want to consider something like pay per click, try Facebook Ads. With the method given, you can have the rankings you want in a synthetic way.

4. Boxes

Adding boxes as many times as you want is possible with Facebook wherein you can add links, RSS feeds and another gallery. If you insert RSS feeds with links pointing to your blog, site traffic will increase.

5. Facebook Apps

Facebook is most used today because of the numerous applications. A lot of applications seen on Facebook are not related to business but, there are some which satisfies your needs like BlogFriends and MarketPlace.

The truth is, Facebook changes all the time. It’s not probable to lay the full list of tips to improve search engine ranking via Facebook. Just follow the basic tips and you’ll end up having a more improved site rankings and more quality links.

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Significance Of Sitemaps

Sunday, July 4th, 2010

The map of your site coded in XML or HTML containing lots of links is called sitemap. Submission of sitemap is often overlooked. Once you create and submit a sitemap, the navigation would be a lot easier considering that all the links in your website are declared. Update your sitemap frequently for the users and search engines.

Few years ago, a sitemap is not vital as it is today until Google gave importance to it. As of now, Yahoo! and MSN go for the standard HTML format while Google make use of XML format. Sitemaps in HTML and XML format are both important because the HTML version is for ease of navigation for the users while the one with the XML format is for Google spiders.

Rewards of Using Sitemaps

Aside from easier navigation and improved online presence on search engines, here are the 5 other advantages of using sitemaps.

1. If you change anything on your website, use sitemaps to inform the search engines about it immediately. You have to wait at least 24 hours (just to set your expectations) for the search engines to index the new and changed web pages.

2. A sitemap is composed of many internal links and few external links. Thus, don’t assume a sitemap can help in building backlinks. Broken links can also be detected by sitemaps. With that, you’re able to fix the errors.

3. Make a sitemap as soon as possible if you have a new website. Sitemaps may not be important at first but if you want the search engines to include your website on the search results, go create one now.

4. You website content can be categorized through sitemaps. Search engines cannot do the categorization but with the help of sitemap, spiders are able to read the content by categories.

5. Don’t forget to update your sitemaps as many times as the sitemap crawler of search engines especially Google. Improve search engine ranking and immediate indexing of your website is possible if you will practice doing sitemap and other organic SEO methods.

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The Effects Of HTML 5 In SEO

Sunday, July 4th, 2010

The next standard HTML 4.01 and XHTML 1.0 is HTML 5. Ian Hickson of Google Inc. is the editor of HTML 5. By the end of 2010, the said markup language will be live.

Search engine optimization will be definitely be affected by the said change. The changes will take effect on the following areas.

1. More Improved Page Segmentation

The process of dividing a page into several parts such as main content, navigation menu, header, footer and link section is called page segmentation. Page segmentation is easier with HTML 5. Search engines are assumed to make use of page segmentation.

2. Article Tag

Article tag is one of the greatest additions in an SEO opinion. The new article tag will be used for separating entries in blogs and online magazines. Those articles inside article tag will have a cleaner code because the div tag will not be used as many times as before. Articles inside the tag might be prioritized than any other parts of the web page by search engines.

3. Section Tag

Section tag will be used to divide sections on a web page. The good thing about this new tag is that each section can have separate HTML headings.

4. Header Tag

Header tag can hold lots of elements like h1, h2, h3 up to h6, paragraphs, hard-coded links and any other tags that are relevant to your work.

5. Footer Tag

Any important information can be inserted with the new footer tag. Like the new header tag, the new footer tag will be used to insert any important information.

6. Nav Tag

The new nav tag is one of the most significant factors in search engine optimization since it is used to classify the links going to other pages.

There are actually many new tags in HTML 5. However, they are not discussed for they don’t contribute much in search engine optimization. As of now, HTML 5 is still in review. On the occasion HTML 5 is accepted, it will be the governing standard and markup language for years and will help website improve search engine ranking.

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The SEO Benefits Of Social Bookmarking Sites

Saturday, July 3rd, 2010

One of the best methods in getting high rankings is social bookmarking. Digg.com, Reddit.com and Stumbleupon.com are three of the most popular social bookmarking sites. Below is a list of some useful tips on how to use social bookmarking to better optimize your website.

1. Headline

Write headlines that can catch attention. Bookmarks with no catchy headlines get low results of clickthroughs.

2. Description

If you’re creating bookmarks, a description with full of information is needed. Create a provoking description to stimulate interest.

3. First Paragraph

The first paragraph is more important than the headline and description because a reader may leave your page anytime when they feel bored about your first paragraph. Make it more appealing!

4. Content

Retaining the attention of the viewers is the most important. You must be able to keep the viewers reading your article from the first paragraph. Take note that posting junk articles in a consecutive manner will make you banned from submission.

5. Easy Bookmarking

It’s better if other people bookmark your article and not you. Make a bookmark button that is easy to use so that people who’ll love your article will be able to bookmark it easily.

6. Time of Submission

In social bookmarking, another important factor is the time of submission. In social bookmarking, another important factor is the time of submission. It is proven and tested that sending after 3 o’clock in the afternoon gets more traffic and not if before ten o’clock in the morning. {It is proven and tested that sending after 3 o’clock in the afternoon gets more traffic and not if before ten o’clock in the morning.} Submit bookmarks during weekdays for more traffic.

7. Category

It is good to send your articles with the appropriate category because categories like Miscellaneous and General contains many stuffs unlike the specifics with few articles.

8. Profile

Build your profile status. In every social bookmarking site, there’s always a group of seniors and newbie. Try your best to become one of the seniors and moderators.

8. Mingle with other Bookmarkers

It is good to make friends with other social bookmarkers because it’s difficult to be on the first page if not backed up by the network of friends.

10. Language

Language is vital when it comes to spreading links. Since English is widely used, it is better to use it. If you use other language, make a translation below so that when you’re article is spread all over the net, it is more understandable.

With social bookmarking, your website will be able to improve search engine ranking.

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7 SEO Techniques You Must Not Ignore

Friday, July 2nd, 2010

A lot of advanced SEO techniques are accessible on the Internet and even in bookstores. Usually, most of the basic SEO tips are neglected and those tips are really helpful in improving search engine ranking of a website.

1. Make an interesting profile.

Make your accounts on social networking sites attention-grabbing and fascinating profiles too. An interesting profile can get higher number of viewers than those of which are not.

2. Upload your website logo and other pictures.

Your viewers like to see some pictures on how your business works, the products and services you provide and of course your logo that tells about your business.

3. Ask for professional reviews.

Reviews can be asked from professionals. Whether a review is good or bad, they are good especially the constructive opinions from the experts. It’s better to see the reviews made by the experts in order for the future clients to have a fair-sided background.

4. Add your contact number.

Add your contact number on your website aside from the email address and contact form. Almost everyone use mobile phones and landlines for communication so adding your contact number is not a waste of time.

5. Encode the full mailing address on every page of the website.

Insert your mailing address in all the possible web pages in order for your viewers to know your location.

6. Create multiple landing pages for multiple locations of business.

Businesses operated on multiple locations can have more than one listings. Just ensure that the inbound links from other listings go to the main site.

7. Take care of your regular viewers and future audience.

Take care of your audience especially the regular ones through online and offline customer service. Now, who would have thought that doing quality SEO is just a piece of cake?

 

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Robots.txt

Thursday, July 1st, 2010

Fundamentally, we like the content of our websites to be indexed immediately so that traffic will be driven and search engine ranking will be improved. But in some cases, we have to use a file or tool to hide the pages and personal files we have in our website.

Hiding files is kind of easy with robots.txt file which is useful and popular. Robot meta tag is good too but some search engines are not capable of reading meta tags. If Robots.txt is used, all search engines will be notified.

Robots.txt is also called Robot Exclusion Standard or Robot Exclusion Protocol. It was developed in 1994. That time it was only popular on Lycos and AltaVista. As the extension says, it is not an HTML file, it is a text file. Robots.txt can help you from preventing the search engines from crawling search engines, but like any other tools, Robots.txt can be unreliable at times so don’t rely your top secret information to a text file.

Upload the Robots.txt file in the main directory. It is significant to upload the file on the right directory because search engines looks first in the main directory like http://www.elementseo.com/robots.txt. Once the user agent or the search engine was not able to find the file, they will think that all the web pages should be indexed.

How does Robots.txt look like?

Robots.txt has a really plain structure which is only composed of user agent and disallowed directories and files. The term used for search engine is “user agent” and “disallow” for the lists of files and directories you wanted to exclude from indexing. Put # sign at the beginning of the line if you want to leave comments.

Robots.txt is one of the many tools for your website. Having a personal website spells fun! You can get pleasure from the advancements in the technology world. If you got one, don’t forget to deliver your audience quality content to drive site traffic. If you want to optimize your website for the target market, contact an organic SEO company for clean and proper SEO methods.

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