Posts Tagged ‘improve search engine ranking’

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How Do Search Engine Bots Read Your Website?

Monday, July 12th, 2010

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Do you ever think of how the search engines interpret and read your website? Is it the same like human beings? It’s completely different. Mostly, the spiders of all the search engines work the same from crawling the web up to indexing the web pages. Collected data are stored in a database for future actions like determining the PageRank, website relevancy and other stuffs.

Flash, Text inside Frameset, Image Text and JavaScript

Search engines cannot read Flash objects. Flash can provide the best design and animation for your website but it is wrong in SEO. Do not use Flash intros and banners

If you wish to rank your website avoid using frameset tags. Bots and spiders cannot read texts inside the said tag. Additionally, text images are also not readable but there is a recommended SEO practice which is using the ALT attribute in the image. Make certain not to commit keyword stuffing because it is one of the unethical SEO practices. Once they find out you mentioned your keywords more than enough, Google will involuntarily banned your website.

Dynamic Website Address

Dynamic URLs are not loved by search engine spiders particularly with question marks and gibberish texts. But you can actually create neat dynamic URL wherein the words are separated with dash or hyphen and the keywords are mentioned.

Meta Description and Meta Keyword Tags

Years ago, meta tags are very important in optimizing websites especially the meta description and meta keyword tags. Search engines before, determine the relevancy of a website based on the two factors until the new algorithm came which calculates the number of quality backlinks of a website to improve search engine ranking.

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The 5 Not So Well Features Of SEO

Monday, July 12th, 2010

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There are numerous articles and tips available on the Internet to know more about the popular SEO which stands for search engine optimization. Most of them are about tips and tricks on how to win the top position on the search results of popular search engines. Now is the moment to see the not so well facets of SEO so that you will be able to avoid future errors in optimizing website.

1. Search Engine Dependent

Plainly, SEO depends on the search engines and these popular and most used search engines habitually change their algorithms. Worse, the changes made are not announced on public. Even SEO professionals admit that finding the best SEO practices is really hard every time the search engines change their algorithms.

2. Unfixed Rules

Hard work is not enough to meet success with SEO. The rules in SEO are never fixed. What’s disappointing is you’re not able to sue the search engines to court for not ranking your websites.

3. Quick Ranking Changes

Getting the top spot for particular keywords is not the end, you have to maintain the position for a long time which will require major effort. It’s kind of hard to explain your clients that it is definitely not your fault if the ranking changes.

4. Patience for SEO

Proverb says, “Patience is a virtue.” so keep your patience up high when doing SEO for it really takes a lot of effort and precious time to get the target results. Know that when you stop doing the best SEO practices, your website rankings will drop big time.

5. Black Hat SEO

Black hat SEO is one of the biggest issues for an SEO practitioner. Black hat SEO is very extensive. Employees that are good and ethical normally suffer from unfair competition in the industry.

After discerning the not so well 5 facets of SEO, you are capable doing the right and what is not in order to have a promising career in SEO and then improve search engine ranking of the future clients websites.

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Use Facebook To Improve Search Engine Ranking

Friday, July 9th, 2010

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Today, Facebook is undoubtedly the most popular social networking site. Even if Facebook is not the first built social site, the previous websites cannot reach the popularity of Facebook. Facebook can be used to market products and services, conduct other business transactions.

Unlike other social sites, Facebook offers more options and opportunities. The results will all be good but may be noticed after few months, so take advantage of all the opportunities provided by social sites. Here are some basic tips to follow and take a look at to improve search engine ranking.

1. Profile

As much as possible, create an interesting profile. Make it visible and open to the public so that visitors who don’t know about your business will have an idea and somehow may become interested about you and your business.

2. Wall and Wall Photos

Make your info tab and wall full of information about your business. In order to update your followers and friends, post all your activities and photos. People will have a good reference about you. Post some videos and links that are connected to your business.

3. Facebook Ads

If you want to consider something like pay per click, try Facebook Ads. With the method given, you can have the rankings you want in a synthetic way.

4. Boxes

Adding boxes as many times as you want is possible with Facebook wherein you can add links, RSS feeds and another gallery. If you insert RSS feeds with links pointing to your blog, site traffic will increase.

5. Facebook Apps

Facebook is most used today because of the numerous applications. A lot of applications seen on Facebook are not related to business but, there are some which satisfies your needs like BlogFriends and MarketPlace.

The truth is, Facebook changes all the time. It’s not probable to lay the full list of tips to improve search engine ranking via Facebook. Just follow the basic tips and you’ll end up having a more improved site rankings and more quality links.

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Significance Of Sitemaps

Sunday, July 4th, 2010

The map of your site coded in XML or HTML containing lots of links is called sitemap. Submission of sitemap is often overlooked. Once you create and submit a sitemap, the navigation would be a lot easier considering that all the links in your website are declared. Update your sitemap frequently for the users and search engines.

Few years ago, a sitemap is not vital as it is today until Google gave importance to it. As of now, Yahoo! and MSN go for the standard HTML format while Google make use of XML format. Sitemaps in HTML and XML format are both important because the HTML version is for ease of navigation for the users while the one with the XML format is for Google spiders.

Rewards of Using Sitemaps

Aside from easier navigation and improved online presence on search engines, here are the 5 other advantages of using sitemaps.

1. If you change anything on your website, use sitemaps to inform the search engines about it immediately. You have to wait at least 24 hours (just to set your expectations) for the search engines to index the new and changed web pages.

2. A sitemap is composed of many internal links and few external links. Thus, don’t assume a sitemap can help in building backlinks. Broken links can also be detected by sitemaps. With that, you’re able to fix the errors.

3. Make a sitemap as soon as possible if you have a new website. Sitemaps may not be important at first but if you want the search engines to include your website on the search results, go create one now.

4. You website content can be categorized through sitemaps. Search engines cannot do the categorization but with the help of sitemap, spiders are able to read the content by categories.

5. Don’t forget to update your sitemaps as many times as the sitemap crawler of search engines especially Google. Improve search engine ranking and immediate indexing of your website is possible if you will practice doing sitemap and other organic SEO methods.

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The Effects Of HTML 5 In SEO

Sunday, July 4th, 2010

The next standard HTML 4.01 and XHTML 1.0 is HTML 5. Ian Hickson of Google Inc. is the editor of HTML 5. By the end of 2010, the said markup language will be live.

Search engine optimization will be definitely be affected by the said change. The changes will take effect on the following areas.

1. More Improved Page Segmentation

The process of dividing a page into several parts such as main content, navigation menu, header, footer and link section is called page segmentation. Page segmentation is easier with HTML 5. Search engines are assumed to make use of page segmentation.

2. Article Tag

Article tag is one of the greatest additions in an SEO opinion. The new article tag will be used for separating entries in blogs and online magazines. Those articles inside article tag will have a cleaner code because the div tag will not be used as many times as before. Articles inside the tag might be prioritized than any other parts of the web page by search engines.

3. Section Tag

Section tag will be used to divide sections on a web page. The good thing about this new tag is that each section can have separate HTML headings.

4. Header Tag

Header tag can hold lots of elements like h1, h2, h3 up to h6, paragraphs, hard-coded links and any other tags that are relevant to your work.

5. Footer Tag

Any important information can be inserted with the new footer tag. Like the new header tag, the new footer tag will be used to insert any important information.

6. Nav Tag

The new nav tag is one of the most significant factors in search engine optimization since it is used to classify the links going to other pages.

There are actually many new tags in HTML 5. However, they are not discussed for they don’t contribute much in search engine optimization. As of now, HTML 5 is still in review. On the occasion HTML 5 is accepted, it will be the governing standard and markup language for years and will help website improve search engine ranking.

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The SEO Benefits Of Social Bookmarking Sites

Saturday, July 3rd, 2010

One of the best methods in getting high rankings is social bookmarking. Digg.com, Reddit.com and Stumbleupon.com are three of the most popular social bookmarking sites. Below is a list of some useful tips on how to use social bookmarking to better optimize your website.

1. Headline

Write headlines that can catch attention. Bookmarks with no catchy headlines get low results of clickthroughs.

2. Description

If you’re creating bookmarks, a description with full of information is needed. Create a provoking description to stimulate interest.

3. First Paragraph

The first paragraph is more important than the headline and description because a reader may leave your page anytime when they feel bored about your first paragraph. Make it more appealing!

4. Content

Retaining the attention of the viewers is the most important. You must be able to keep the viewers reading your article from the first paragraph. Take note that posting junk articles in a consecutive manner will make you banned from submission.

5. Easy Bookmarking

It’s better if other people bookmark your article and not you. Make a bookmark button that is easy to use so that people who’ll love your article will be able to bookmark it easily.

6. Time of Submission

In social bookmarking, another important factor is the time of submission. In social bookmarking, another important factor is the time of submission. It is proven and tested that sending after 3 o’clock in the afternoon gets more traffic and not if before ten o’clock in the morning. {It is proven and tested that sending after 3 o’clock in the afternoon gets more traffic and not if before ten o’clock in the morning.} Submit bookmarks during weekdays for more traffic.

7. Category

It is good to send your articles with the appropriate category because categories like Miscellaneous and General contains many stuffs unlike the specifics with few articles.

8. Profile

Build your profile status. In every social bookmarking site, there’s always a group of seniors and newbie. Try your best to become one of the seniors and moderators.

8. Mingle with other Bookmarkers

It is good to make friends with other social bookmarkers because it’s difficult to be on the first page if not backed up by the network of friends.

10. Language

Language is vital when it comes to spreading links. Since English is widely used, it is better to use it. If you use other language, make a translation below so that when you’re article is spread all over the net, it is more understandable.

With social bookmarking, your website will be able to improve search engine ranking.

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Traits Of A Good SEO Client

Wednesday, June 30th, 2010

Successful websites with quality SEO come with good organic SEO companies and good clients. Therefore, it’s not like any other types of marketing and advertising. A good clients is greatly needed to succeed in improving the search engine website by the SEO Company.

Here are the qualities a good SEO client must have.

1. The client must trust the SEO.

First, a client must trust the SEO team they hire. A client should have taken all the time and resource to make sure of the chosen company. Nothing good is going to happen if the client does not trust the company. Responsible SEO workers can help you and your business succeed.

2. The client must know when to ask questions, advices and state recommendations.

It’s good if the client asks a lot of questions for a good client is willing to know and understand everything about SEO. In the end, they are still the customers.

3. Clients must measure the results not the rankings and pay in time.

Since this is all about business, you want your customers to pay on time. So, you must do the same. For improved online presence of your website, the SEO team will do the whole tasks. A good SEO client pays on time because SEO works hard to make their business grow.

Numerous SEO learners do not know that the basis of the real success of an SEO project are: conversion obtained and number of brought visitors. It’s not all about the amount of rankings achieved or the specific key terms that ranked number 1 in search results. Those are just factors or metrics to consider. Helping the client grow their business is basically the major job of the SEO team.

4. The client must be cooperative in the SEO campaign.

A client should be cooperative in the SEO campaign. SEO campaign means the full duration of the project. In all the stages of an SEO campaign, a good client is always present especially in link building, doing the keyword research and working established and great social media. Did you know that a client who is not much engaged in the SEO campaign is like a paycheck to the SEO? A good client is always there, together with the SEO workers, from planning stage to research and implementation.

In order to improve search engine ranking, it’s better if the SEO clients pursue the traits of a good SEO client stated above. No one wants to fail, right? Success is not impossible if hard work and discipline is applied.

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8 Ways For Effective Social Bookmarking

Monday, June 28th, 2010

One of the most effective ways to improve search engine ranking is social bookmarking according to SEO enthusiasts. A lot of SEO enthusiasts commit errors that’s why here are eight informative tips for better use of social bookmarking.

- Avoid Submitting Old Entries

Old articles should not be submitted because it’ll not boost the status of their profile. Nonetheless, if you still need to submit an old article, put it under “how to” articles or any other category but not in the news section.

- Double Check Your Facts

Ensure the facts mentioned on your page are true. At any rate, no one wants to receive violent reactions from readers.

- Spell Check

Prevent from committing misspelled keywords, URLs and titles for there are websites are that don’t permit to edit the submitted articles.

- Related Articles

Social bookmarking lasts for more or less two days so make your articles have links to related articles. In this manner, you can keep the readers click the related articles and then continue reading other articles on your site.

- RSS Feeds

RSS feeds should be visible to the visitors so that they will easily subscribe to your likeable posts.

- Social Bookmarking Tools

Doing the manual bookmarking is very time consuming that’s why some are taking the opportunity to use the automated bookmarking tool. The common issues involve with the automated tools are password stealing and malware spreading.

- Comments

Be happy if you’re post trigger a discussion with comments. Always make a reply to the comments in order to make friends with your readers and create a good image.

- Server Traffic

Keep an eye on the server traffic you’ll get once your post goes to the top spot.

The tips mentioned above may be simple and plain but if you follow those you’ll see the traffic driven to your site and improve search engine ranking.

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Videos For Increased Site Traffic

Sunday, June 27th, 2010

With so much websites that are up on the World Wide Web, watching videos has the most number of doers. YouTube is one of most popular or should I say the most popular video sharing website at the moment. Online video can be used to achieve and reach possible customers and clients, according to Google.

It good enough to use links and images to promote your website. Marketing and SEO would be easier if you will do video and add it to your list.

Below are 10 most used and popular video sharing websites wherein you can submit your videos.

1. YouTube

2. MySpaceTV

3. Google Video

4. Yahoo! Video

5. MetaCafe

6. Daily Motion

7. Veoh

8. Blinkx

9. Break

10. Revver

The publicity of a video doesn’t end in submission to popular video sharing websites. Maximize the exposure using the following methods.

1. Title – The least difficult way to optimize a video is to let it have a catch title.

2. Tags – Optimize your website with tags using the keyword or tag section offered by the website and take advantage of it.

3. Description – A thorough and detailed description is needed for the video using the keyword phrases.

4. Backlinks – Create links pointing to your site on the particular page for the services and products.

5. Thumbnail – Select an appealing picture from the video for the thumbnail of your video. Make an effort to include a thumbnail of people since it is told to catch user’s attention more.

6. Comments – Reply to the comments made by your visitors and leave some comments on their videos too to get links from their page.

Right now, there are lots of advanced video marketing practices aside from the given above. Who would have thought that video can be used to improve search engine ranking?

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Frequent Errors In Link Building

Thursday, June 24th, 2010

Link building is one of the most vital SEO methods. Building links is sometimes pricey when it comes to time and funds. When doing link building, here are some frequent mistakes committed.

- No Follow Backlinks

Link exchange is one of the white SEO techniques that’s why it’s utilized for building links. But unfortunately, some webmasters mislead you. Never pay for backlinks for sooner or later the links will have the no follow attribute which means you’ve been deceived.

- Worthless Anchor Texts

If your website has links from other sites with high PageRank, it’s completely good. It’s obviously worthless. Remember your aim is to create backlinks using your target keywords. Did you know that hyperlinks without target keywords carries no effect to your website. Backlink Analyzer is one of the available backlink checker tools on the Internet.

- Links from Images

It’s true that links coming from images are more attractive than from anchor text. Anchor text is better than images in SEO world.

- ALT Attributes

Anchor text is way better than images when it comes to link building. You can use the image if it’s not possible to use anchor text for backlink. Make sure to put the keyword on the ALT attribute of the image because spiders can read it.

- Links from Not Relevant Websites

The most frequent error in link building is having links from unrelated websites. Links that are not related to your niche has very low importance. It may be really hard to have links with relevant sites but once you have them, it’s worth the effort.

Hyperlinks, backlinks or inbound links are really important. Focusing your attention to the links going to your site will improve search engine ranking. Don’t forget, it’s best if you’re able to keep an eye on the links pointing to your site.

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